About the Point Premium Root Beer International Cycling Classic presented by Time Warner Cable

The Point Premium Root Beer International Cycling Classic presented by Time Warner Cable is the world's largest multi-category cycling event. The 41st annual event will take place from July 10 - 26, 2009. The highlight events of each day's racing will be the men's and women's Superweek Pro Tour races, featuring top professional and elite amateur cyclists and teams from across the U.S. and more than 20 foreign countries. The 2009 event series will feature races in twelve city centers throughout Eastern Wisconsin and Northern Illinois, including many locations throughout the Greater Milwaukee area.

Nowhere else in America can cycling fans see 17 consecutive days of the highest-caliber bicycle racing. What Wisconsin and Illinois will witness again this July is the fusion of the best athletes in the world and today's high-tech bicycles in an explosion of speed, power and excitement. Join us to see why bicycle racing is one of the world's great summertime spectator sports. Come and see why the International Cycling Classic is known throughout the world as Superweek!

The International Cycling Classic offers sponsors an enormous sports marketing opportunity to increase awareness, enhance image positioning, obtain substantial local and regional publicity, and offers other opportunities which are customized for a sponsor's individual needs. See the Sponsorship page for more information.